When asked for comment about the $1,000 price tag to watch the U.S. take on Paraguay in the opening match of the World Cup next month at Los Angeles’ SoFi Stadium, President Donald Trump, who loves to gloat about his wealth, said, “I would certainly like to be there, but I wouldn’t pay it either, to be honest with you.” There are probably lots of people who agree with Trump on that point – if only grudgingly. On its face, paying $1,000 to watch the 14th-ranked U.S squad take on a Paraguay team that’s ranked 40th, may seem absurd. But is it any more absurd than, say, paying $1,000 to watch the NBA’s lowly Sacramento Kings take on Stephen Curry and the Golden State Warriors for a regular season game?
Trump has jumped into the debate over how much the experience should cost for those planning to attend one or more of the 104 matches.
As the big tournament approaches, Trump has jumped into the debate over how much the experience should cost for those planning to attend one or more of the 104 matches being held across North America. From jacked-up train fares that have been announced in the New York/New Jersey area to outrageous ticket prices on the primary and secondary markets, there have been some predictions that we may have reached the breaking point when it comes to consumers and live entertainment.
But FIFA President Gianni Infantino rationalized World Cup ticket prices that are as high as $32,970 for the July 19 final at MetLife Stadium by asserting that those prices are in line with the marketplace for similarly high-profile events in the U.S. And though many people hemmed and hawed in response, he might be right. Americans pay exorbitant ticket prices for sporting events that aren’t anywhere near as rare as World Cup matches on our soil.
The Colorado Rockies, for example, haven’t made the playoffs since 2019 and won 43 of 162 games last season. Still, an average of more than 30,000 people showed up per game. If you want a lower infield box seat to see the Rockies play the Arizona Diamondbacks May 15, you’ll will pay $200. Trust me, those seats won’t be empty. And it only gets more expensive from there after you pay for parking and concessions and a foam finger.
Of course, some people are specifically complaining about the role dynamic pricing plays in making tickets for the World Cup more expensive. And while ticket prices that fluctuate real-time based on demand, market conditions and a myriad of other variables are a problem, Americans have generally been less vocal about the fixed ticket prices at big sporting events.
One of the big buzzwords in politics today is affordability. But we grant an exemption to sports. On the morning of the Jan. 19, 2026, college football’s National Championship game, the lowest tickets were selling for $3,910 and the average price for a ticket was $5,740, the most expensive ever. The day before this year’s Super Bowl, tickets on Ticketmaster started at $10,000.
All we hear about is an economy where people can’t afford the simple and most essential things. But who is filling up every single arena and stadium in California for all these pro sports teams? In the NHL, no California team plays to less than 91% capacity. In the NBA, it’s the same story. In Major League Baseball, the Padres and Dodgers are sold out virtually every night for 81 home games. And the woeful Angels average 32,000 fans for home games.
The day before this year’s Super Bowl, tickets on Ticketmaster started at icke$10,000.
Look at the size of the audiences for Taylor Swift and other big music acts around the country. These aren’t just trust fund babies paying the freight for these games and entertainment venues on a night-in, night-out basis. These are everyday folks that no matter what the price is, decide that they’re going to see something that touches a chord within them.
The point of all of this is to say that people, even in an economy where there is an affordability crisis, are still willing to spend big bucks for the biggest events. Whether it’s star-studded concerts, everyday sporting events, or the highest profile games and tournaments, people will grumble and then plunk down the money required for access. While Major League Soccer has its fan base, this complaint about the World Cup tickets being too high may simply be a consequence of North American sports fans not seeing the value proposition of the World Cup.
As sickening as some of these ticket prices appear to be, the only thing that will ever bring about a change in those prices, is everyday folks not picking up the tab. Until now, they appear willing to do so. Will the World Cup be a turning point in that regard? We’re about to find out.
Jason Page
Jason Page is the host of the nationally syndicated daily TV show “SportsWrap w/Jason Page.”