Everything you need to know about the Sephora Savings Event

If you’re like me and love shopping for new beauty releases or plan on restocking your tried and true favorites , next week is an important moment for us — the beginning of Sephora’s annual Savings Event. During the event, which takes place two to three times a year, Sephora Beauty Insiders can save sitewide on skin care, body care, hair care and more on major brands like Ouai, Summer Fridays and Nuface with code SAVEMORE. The sale isn’topen to all shoppers at the same time, and how much of a discount you get depends on your Beauty Insider status. I break down what you can expect from the sale in detail, below.

SKIP AHEAD Who can shop the Sephora Savings Event? | When is the Sephora Savings Event? | How much can you save? | What are Beauty Insider benefits? | Why trust NBC Select?

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Every member of Sephora’s Beauty Insider free-to-join loyalty program can access the sale — though not all at the same time. Beauty Insider memberships are divided into three tiers (Insider, VIB and Rouge) based on how much you spend at the retailer:

• Rouge: Members who spend $1,000 a year at Sephora
• VIB: Members who spend $350 a year at Sephora
• Insider: Members have no minimum spending requirement — as long as you sign up, you’re considered a part of the Beauty Insider program

The Sephora Savings Event begins on April 4, 2025 and will run until Monday April 14, 2025. Although the sale kicks off during the first week of April, only certain Beauty Insiders can start shopping right away. Sephora grants access to the sale in phases depending on your Beauty Insider membership tier:

• Rouge: Access from April 4, 2025 through April 14, 2025.
• VIB: Access from April 8, 2025 through April 14, 2025.
• Insider: Access from April 8, 2025 through April 14, 2025.

Although there will be deals across all beauty categories, including skin care and hair care, the amount you save will depend on your Sephora Beauty Insider tier:

• Rouge: Members will save 20% off sitewide during the sale
• VIB: Members will save 15% off sitewide during the sale
• Insider: Members will save 10% off sitewide during the sale

• All: Regardless of your membership status, you can save 30% off Sephora Collection products from April 4, 2025 through April 14, 2025.

There are also limitations to some of the discounts. For example, you can only buy one Dyson product, one Shark Beauty product and three products from The Ordinary and Nutraful per transaction. You also can’t combine any other offers in conjunction with the ongoing sale unless specified by Sephora, with the exception of Credit Card Rewards.

Membership to the Beauty Insider program is free and with it, you access exclusive perks that you can redeem both in-store and online through Sephora’s website and app. All members earn one point for every $1 spent. The higher the membership tier, the more benefits you access.

Regardless of your tier, you can receive free shipping, Beauty Insider Cash (once you’ve earned 500 points you can redeem them for $10 off a qualifying purchase), a free birthday gift,, access to the Rewards Bazaar to redeem points for samples, and point multiplier events (where you can receive 2x, 3x or 4x points on what you buy during certain time periods).

In addition, VIB and Rouge members can receive exclusive gifts and have more birthday gift options to choose from (they get eight, while Insiders only have six). Once Rouge members acquire 2,500 points, they can redeem them for $100 off a qualifying purchase. They also get access to products and sales before anyone else.

I am an associate reporter for NBC Select, who frequently covers Sephora and the beauty world. I’ve covered its fall Savings Event as well as competitor sales from Ulta, Target and Amazon Prime Day. I also frequently write about beauty and wellness and have been shopping the Sephora sale for eight years.

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