By
Under President Donald Trump, the Department of Homeland Security’s social media channels are beginning to look like a white nationalist content mill, churning out bigoted, jingoistic schlock.
A recent report from Hatewatch, the extremism watchdog run by the Southern Poverty Law Center, shows how the agency and top Trump administration officials have ramped up their promotion of white nationalist or anti-immigrant social media posts since June, when the agency reposted anti-immigrant propaganda that originated from an avowedly racist social media account.
MSNBC has noted the agency’s propaganda in the past, including their use of cruel memes that vilify nonwhite immigrants and of American artworks to promote themes of ethnic cleansing.
The Hatewatch report takes a comprehensive look at these incidents since June, citing an apparent increase in racist propaganda as part of what the watchdog calls “an escalating trend in American immigration enforcement toward overt use of white nationalist and anti-immigrant myths to recruit personnel and justify departmental operations.”
The Department of Homeland Security didn’t immediately respond to MSNBC’s request for comment on Hatewatch’s claims. When asked last month by NBC’s Los Angeles affiliate about the campaign, the DHS called its digital strategy “bold and effective.”
Here’s one example Hatewatch flagged:
In one recruitment poster, published on Aug. 11, a white Uncle Sam caricature in the style of a Norman Rockwell painting stands at a crossroads of directional signs that include such phrases as “INVASION,” “CULTURAL DECLINE,” “HOMELAND” and “LAW & ORDER.” The poster includes the caption “Which way, American man?” — which appears to be a nod to the influential white nationalist text Which Way Western Man? by William Gayley Simpson. Published by an imprint associated with the neo-Nazi National Alliance, the book is a reflection and critique of society from Simpson’s travels. While critical of some aspects of society, it largely frames Western civilization as superior and veers into sexist and antisemitic commentary.
To some online observers, like author and conspiracy theory expert Mike Rothschild, this apparent nod to an unabashed bigot was hardly subtle:
The report notes that multiple Trump administration figures in senior leadership roles have ties to racist organizations or have been known to espouse white nationalist themes. That includes border czar Tom Homan, who collaborated with anti-Muslim hate group The United West on his “Defend the Border” project, and White House Deputy Chief of Staff Stephen Miller, whose white nationalist views first came under scrutiny during Trump’s first term.
The report also refers to multiple posts from DHS that promote the idea of forging friendships or strengthening familial bonds over the targeting of immigrants. And it notes that the agency’s social media strategy has been celebrated by known white supremacists like activist Jared Taylor, who called the posts a “remarkable change” during an episode of his podcast in August.
That’s certainly one way to describe the Department of Homeland Security’s embrace of racist propaganda to further the Trump administration’s draconian anti-immigrant agenda.