Amazon Prime Day is officially here, and for the first time ever, Prime members have four days to take advantage of exclusive discounts across categories like tech, beauty, home and kitchen. But just because you have longer to shop this year doesn't mean you should wait. Popular products from brands like Apple, Dyson, Stanley and Shark will sell out, and the last thing you want is to miss out on a great discount.
I’ve covered Prime Day for the past six years, so I know that not all deals worthwhile — in fact, most aren’t. As a shopping reporter, I get an advanced preview of the deals, and I spent weeks combing through them to find the ones I'd personally recommend. I look for items that are 20% off or more, highly rated from hundreds of reviews and at their lowest price in at least three months. Every single deal I recommend below meets those qualifications, and I’ll update this list live throughout Prime Day as Amazon adds new ones.
Best household essentials deal$17.99$23.49
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Best Prime Day deals 2025
Apple AirPods Pro 2
These are our all-time favorite wireless earbuds for listening to music, taking calls and exercising. You can use them in active noise cancellation to completely block out sounds, transparency mode to hear the world around you or adaptive audio, which automatically swaps between the two depending on your environment. The headphones, which come with four pairs of silicone tips to customize your fit, are water-resistant, according to the brand.
Stocking up on essentials during Prime Day is one of the best ways to save long-term. These dishwasher detergent pods, which you constantly need to buy more of, are made with Dawn soap to remove grease and other ingredients to break down dried food and residue. You don’t need to pre-rinse your dishes since this detergent is so powerful, according to the brand. There’s 71 pods in a pack.
This corded vacuum can clean dirt, pet hair and other messes on all floors in your home. It has a detachable pod and long nozzle, letting you clean hard-to-reach areas like above door frames, on stairs and under furniture. The vacuum is built with a HEPA filter to trap allergens like dust and pollen, and it comes with crevice and upholstery tools.
Out of all the teeth whitening strips we’ve tested, these are our favorite because they’re easy to use and highly effective. Strips are coated in a layer of hydrogen peroxide to remove stains, and they’re flexible, so they mold to the shape of your mouth. There’s 44 strips in the box, which is enough for 22 treatments — 20 are 45-minute standard treatments, and two are 60-minute express treatments.
Amazon Kindle Paperwhite
This Kindle gives you 12 weeks of battery life on a single charge, according to the brand, and it’s thin and lightweight, making it easy to travel with. It also has a 7-inch glare-free screen and an adjustable warm light so you can clearly see text in any environment. The e-reader is water-resistant, too — you can use it at the beach, by the pool or in the bath without worrying about splashes.
“I’m a devoted hardcover fan, but I still can’t live without my Kindle,” says NBC Select editor Lindsay Schneider, who’s used a number of Kindle models over the years, courtesy testing samples from Amazon. “It really is impossible to live without once you try it. It makes it a whole lot easier to read on the go and outside. The battery is quite impressive too, I feel like I never have to charge it.”
You’ll eventually need more garbage bags, so you might as well buy them on sale. This box comes with 110 13-gallon trash bags, which have two layers for added leak protection and a Febreeze scent.
The Little Green Machine helps you get stains out of upholstered furniture, carpets, area rugs, car seats and more. It has two 48-ounce tanks to separate cleaning solution from dirty liquid, and the head on the end of its long hose lets you spray cleaner on messes, scrub and suction them. You get a bottle of Bissell’s Oxy Formula with your purchase, as well as a tough stain tool, self-cleaning hose tool and spraying crevice tool.
Bring these protein shakes to work or school, or keep them in the refrigerator at home to drink after a workout or when you need a quick snack. They have a smooth, creamy texture and 30 grams of protein per bottle; they’re shelf-stable until you open them. The shakes come in packs of 12 and are available in flavors like chocolate, vanilla, cafê latte and caramel.
Stanley IceFlow Stainless Steel Tumbler
This is one of my favorite water bottles — I actually like it better than Stanley’s popular Quencher because it doesn’t leak and is more convenient to travel with. It has a 30-ounce capacity, a flip-up straw, a large handle and a tapered bottom so it fits in most cup holders. The dishwasher-safe water bottle is made from stainless steel and has double-wall vacuum insulation — it can keep your beverages chilled for up to 12 hours, according to the brand.
It’s always a good idea to have extra batteries at home, especially to put in your emergency kit and power kids toys, remotes and flashlights. This pack comes with 32 AA alkaline batteries, which last up to 10 years if they’re unused, according to the brand.
Track workouts, daily activity, sleep, health metrics like heart rate and more with this smartwatch. It’s water-resistant, so you can swim with it, and it connects to your phone, letting you answer calls and texts. The watch’s battery lasts for about 18 hours when it’s fully charged, and 30 minutes in the included charger gives you about 80% battery, according to Apple.
LifeStraw’s personal filter can remove over 99% of bacteria, parasites and microplastics from water, making it ideal to bring with you while camping or hiking, or pack in an emergency kit. The tool can filter up to 1,000 gallons of water before you need to replace it. It has a cap to protect the part you sip from, and a layard so you can put it around your neck.
See, hear and speak to visitors with Blink’s Video Doorbell. It runs on AA batteries, has a two-year battery life and doesn’t require wiring, according to the brand. The camera gives you a head-to-toe view when you livestream footage through the Blink app, which also sends you real-time notifications when it detects people at your door.
Once you plug this Fire Stick into your TV’s HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes.
Once you plug devices like fans, air purifiers and small kitchen appliances into this smart plug, you can control them via the Amazon Alexa app or voice commands. The plug is compact, so it won’t block your second outlet. Using the app, you can set up schedules, timers and routines for your devices.
Vital Proteins’ collagen peptide powder, which I’ve used for years, helps support hair, skin, nail, bone and joint health, according to the brand. One serving has 20 grams of collagen peptides, as well as vitamin C and hyaluronic acid. The unflavored powder seamlessly blends into hot or cold liquids once you scoop it in. (Remember to consult your doctor before taking anything.)
Bunch O Balloons Refillable Water Balloons
You can fill 100 of these refillable balloons up in just 60 seconds, according to the brand, and they self-seal, so you don’t need to spend time tying each one individually. You’ll get more than 300 balloons (in a range of bright colors) in this pack. (Note: This is a limited-time Lightning Deal.)
Vitamix Propel Series 750 Blender
Vitamix blenders are industry standouts known for their quality and durability. This buy-for-life model is no different: it has four preset blending programs: smoothie, hot soup, frozen dessert, and dip & spread as well as a self-cleaning feature for ease. The 64-ounce low profile container’s also dishwasher-safe.
Dyson Airwrap Origin
The Dyson Airwrap simultaneously dries and styles your hair, letting you create curly, wavy and straight styles without causing heat damage, according to Dyson. It comes with three interchangeable attachments: a smoothing dryer, round volumizing brush and long barrel. The Airwrap also has a cool shot button.
Dermatologists we’ve talked to say Differin Gel is one of the best acne treatments. It’s an over-the-counter retinoid made with 0.1% adapalene, and it works best if you apply it to your entire face once daily, according to the brand.
I always keep Liquid I.V. electrolyte powder at home to drink before a long run. The pre-measured, single-serve packets make it easy to add to my water, and after I give it a stir, the powder blends right in. Each serving has 500 grams of sodium. You can buy Liquid I.V. in numerous flavors like lemon lime, tropical punch and strawberry lemonade, plus there’s sugar-free options.
You’ll wake up with smooth, moisturized lips when you leave this mask on overnight, says NBC Select updates editor Mili Godio. “I use Laneige’s lip mask on days when my lips are super dry and it makes my nighttime routine so much more luxurious,” she says. “My lips feel so soft after I apply it, and I love using the little included spatula.” The lip mask is made with hydrating ingredients like vitamin C, murumuru seed and shea butters, antioxidants and coconut oil.
I’m tossing my decade-old, stained, ripped oven mitts and buying this pair from KitchenAid. They’re covered in soft, ribbed silicone that’s grippy, heat-resistant up to 500 degrees Fahrenheit and water-resistant, according to the brand. The oven mitts also have a cotton cuff that feels soft against your skin.
You can massage Sol De Janiero’s highly rated body cream onto your butt, legs, arms and stomach area to moisturize and tighten skin, according to the brand. The viral scented formula has notes of salted caramel, pistachio and vanilla, and once you run out, you can refill the container instead of throwing it out.
Keurig makes some of our favorite coffee makers, and this one is compact, so it won’t take up much room on your counter. You can brew 8-, 10- or 12-ounces of coffee at a time and remove the 48-ounce water reservoir to refill it.
“This shower oil completely soothes my skin and gives me that silky soft effect,” says Schneider. “It lathers really nicely and never feels oily despite its initial consistency. The formula, while scented, is quite subtle.” You can use the shower oil as a body wash or to prep your skin before shaving, plus it doubles as a soak when you pour it into warm bath water.
Ecolution Micro-Pop Microwave Popcorn Popper
I use this kitchen gadget to make fresh popcorn at home or the office. There’s a built-in cup on its lid to help you measure kernels, and you can also put butter inside so it melts over your snack. The glass, dishwasher-safe popper also doubles as a bowl once you remove the lid and let it cool down.
Thanks to its internal organization system, my Samsonite luggage holds an impressive amount of clothes, and it never breaks down despite how much I beat it up during my travels. This set comes with a hard-sided carry-on and a medium checked bag. Both suitcases have built-in TSA locks, expandable storage, 360-degree spinner wheels, and adjustable handles.
Related
Best Prime Day Lightning Deals
These limited-time deals are live until stock runs out, so make sure you checkout before they’re gone.
- 20% off Throne Creatine Powder
- 40% off the Waterpik Cordless Advanced 2.0 Water Flosser
- 33% off the Coway Airmega AP-1512HH(W) True HEPA Air Purifier
- 36% off the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush
- 25% off the Levoit LVAC-200 Cordless Vacuum Cleaner
- 40% off Little Sleepies Pajamas
- 56% off the Amazon Eero Pro 6E Mesh Wifi System
- 25% off the Nippies Nipple Covers for Women
Best overall Prime Day sales
Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.
- Up to 51% off Apple and Beats tech
- Up to 44% off Premier Protein shakes and protein powders
- Up to 45% off Dyson vacuums, air purifiers and hair tools
- Up to 50% off Away luggage and travel accessories
- Up to 30% off Elemis skin care
- Up to 44% off Poppi Prebiotic Soda
- Up to 50% off Samsonite luggage
Best household essentials sales
- Up to 20% off Dawn dish soaps and sprays
- Up to 35% off Duracell batteries
- Up to 34% off laundry detergent and supplies from Tide, Dreft, Gain and more
- Up to 22% off Cottonelle toilet paper and wipes
- Up to 31% off Seventh Generation cleaning supplies
- Up to 48% off Mrs. Meyer's soap, laundry detergents, candles and more
Best Prime Day tech sales
- Up to 55% off Ring doorbells, cameras and alarms
- Up to 62% off Blink smart home tech
- Up to 37% off Sony tech
- Up to 39% off Shokz headphones
- Up to 33% off Sonos headphones and speakers
- Up to 36% off Anker tech accessories
- Up to 47% off Govee indoor and outdoor smart lights
- Up to 47% off Owlet baby tech
- Up to 58% off Furbo pet cameras
Best Prime Day beauty sales
- Up to 30% off Laneige skin care
- Up to 50% off First Aid Beauty skin care
- Up to 50% off Grace & Stella skin care
- Up to 20% off Supergoop! sunscreens
- Up to 20% off The Ordinary skin and hair care
- Up to 30% off Color Wow hair products
- Up to 29% off Ouai hair care
- Up to 30% off Olaplex hair care
- Up to 20% off Clean Skin Club towels
Best Prime Day kitchen sales
- Up to 45% off Stanley water bottles and tumblers
- Up to 49% off Our Place cookware and appliances
- Up to 50% off the Moccamaster 53933 KBGV coffee maker
- Up to 40% off Breville kitchen appliances
- Up to 20% off Caraway cookware and bakeware
Best Prime Day home sales
- Up to 21% off Canopy filtered showerheads, humidifiers and more
- Up to 50% off iRobot vacuums and mops
- Up to 28% off Midea home and kitchen appliances
- Up to 30% off Dreo cooling appliances
- Up to 43% off Black+Decker tools and home appliances
- Up to 43% off Blueair air purifiers and dehumidifiers
- Up to 61% off Dewalt power tools and gadgets
Best Prime Day wellness and fitness sales
- Up to 29% off Brooks sneakers and running apparel
- Up to 49% off Orgain protein powder, collagen peptides and more
- Up to 38% off FitBit smartwatches
- Up to 34% off Celsius Energy and Hydration products
- Up to 20% off Peloton exercise equipment
- Up to 34% off Vital Proteins collagen peptides, creamer and more
- Up to 50% off Bloom superfood powder, energy drinks, collagen peptides and more
- Up to 20% off Crz Yoga activewear for men, women and children
Best Prime Day food and beverage sales
- Up to 20% off David protein bars
- Up to 20% off Nespresso capsules
- Up to 28% off Four Sigmatic mushroom coffee, protein powder and more
- Up to 40% off Kind Bars
- Up to 26% off Olipop prebiotic soda
Best sales at other retailers
- Target: Shop Target Circle Week through Jul. 12
- Walmart: Shop the Walmart Deals event through Jul. 13
- Best Buy: Shop the Black Friday in July sale through Jul. 13
- Nordstrom: Shop the Nordstrom Anniversary Sale through Aug. 3
- Wayfair: Save up to 70% off during Wayfair’s Four Day Flash Sale
- Ulta: Shop the Big Summer Beauty Sale through Jul. 19
- Lululemon: Save on athletic apparel, workout equipment and more during the Summer Scores even
- Crane & Canopy: Up to 70% off bedding and decor
- Macy’s: Save up to 60% on clothing, shoes, home, kitchen and more during Macy’s Star Deals Week
- Anthropologie: Save up to 40% on home goods and up to 30% seasonal fashion
How I found the best Prime Day deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are 20% off or more, and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I’m a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what’s included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon’s flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.
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