Amazon Prime Day is coming soon, and with it comes great sales at other retailers like Best Buy. Dubbed “Black Friday in July”, Best Buy is offering discounts across categories like TVs, computers, headphones, tablets and games. The deals run from July 7th through July 13th, and are available for shoppers with and without Best Buy Memberships.
I frequently cover shopping events like Amazon Prime Day, Black Friday and Cyber Monday for NBC Select, so I know how to find deals that are actually worth buying. I’m the team’s tech reporter, and have covered Best Buy sales for years. Below, I rounded up the best Best Buy deals, all of which are highly rated and at least 20% off. I’ll frequently update this list throughout the retailer’s Black Friday in July event.
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Best Best Buy Black Friday in July deals
4.9-star average rating from 2,377 reviews at Best Buy
Apple’s most affordable iPad, the A16 is excellent for relaxation and entertainment. While it isn’t as fast or as capable as the iPad Air or iPad Pro, it is much cheaper, and is still excellent for streaming TV and movies, following recipes and playing games. It has speakers on each side for a stereo feel, and gets up to 10 hours of battery life.
4.6-star average rating from 191 reviews at Best Buy
Insignia is known for budget-friendly TVs, and this one is steeply discounted at 40% off. It’s a 55-inch 4K resolution TV with Amazon Fire TV streaming software built-in. Plus it supports Dolby Vision and HDR10 picture for a more color-rich image.
4.6-star average rating from 1,928 reviews at Best Buy
Eero makes some of the best mesh Wi-Fi routers, which are well suited to large homes that need stable internet across multiple floors or across large outdoor spaces. This two-pack includes two Wi-Fi satellites, giving you up to 4,000 square feet of coverage, according to the brand.
4.8-star average rating from 9,074 reviews at Best Buy
The Apple Airtag is a NBC Select staff and reader favorite. Attach it to your keys, backpack or luggage, and you can use your iPhone to track the item from almost anywhere. If it’s within a few feet, your phone can point you in the precise direction, and you can ping the Airtag to make noise too.
4.7-star average rating from 164 reviews at Best Buy
This electric pellet grill uses wood pellets instead of gas or charcoal to create heat. You can adjust the temperature anywhere between a low and slow smoke mode and a high heat mode of up to 450 degrees fahrenheit. Plus it has a built-in meat probe which can show food’s internal temperature on a small screen on the outside of the grill.
4.7-star average rating from 10,466 reviews at Best Buy
The Beats Studio Pro has active noise-cancellation, wireless connectivity and strong bass forward sound that makes listening to music an enjoyable experience. It has an easy setup process, which means you can connect and listen to music and podcasts in minutes. The adjustable headband and relatively light design means you can wear it for hours without feeling uncomfortable, and it has a 40 hour battery life — more than enough time to cover most long haul international flights.
4.4-star average rating from 321 reviews at Best Buy
The speakers built into TVs typically aren’t very good. A soundbar is a simple and immediate upgrade — they sound much better than TV speakers, and can add depth and clarity to your viewing experience. This Sony soundbar has five speakers built-in: two subwoofers for bass, three font speakers and one central channel focus on clear dialogue, according to the brand. It connects to your TV via HDMI eARC, optical or USB, and connects to mobile devices over Bluetooth.
4.8-star average rating from 886 reviews at Best Buy
The iPad Mini is Apple’s smallest tablet: 8.3-inches across, compared to the iPad (A16)’s 11-inch screen. Like Apple’s pricier iPad Air and iPad Pro, the iPad Mini has a more color rich, anti-glare screen compared to the A16, and it’s compatible with the Apple Pencil Pro, making it a good fit for artists or anyone who wants a smaller tablet.
4.9-star average rating from 1,120 reviews at Best Buy
The sequel to the best-selling God of War (2018), God of War Ragnarok is an action-adventure game inspired by Norse mythology, where you follow Kratos and his son Atreus’ quest to stop Ragnarok, the end of the world. The game won many awards across the industry for its detailed graphics, rich story and epic soundtrack.
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How I found the best Black Friday in July deals at Best Buy
All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award, Travel Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners. All the products I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I’m a reporter for NBC Select who has covered deals and sales for years. To round up the best Best Buy sales, I found highly rated products across categories, including products and brands recommended in prior NBC Select coverage.
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