July 8, 2025, 1:29 PM EDT

By Deanna Pai, Contributing Writer and Editor

Amazon Prime Day is here, which means Prime members get exclusive access to mega deals across every major category including household essentials (think: toilet paper and soap, for example), beauty and wellness items, tech, vacuums and more. If you’ve been wanting to revamp your sleep routine, now’s the time. Amazon is currently discounting one of the best sleep aids you can get: the Hatch sunrise alarm clock. It’s currently 18% off — its lowest price to date.

Hatch Restore 3 Sunrise Alarm Clock

Lowest Price Ever

I live in a Hatch household: I have a Hatch Rest for my toddler and the Hatch Restore 3 for me. As someone on a years-long journey to break up with my phone, I was looking for an alternative to my phone that was not my ‘90s-era alarm clock, and this fit the bill.

The whole point of the Hatch Sunrise 3 is to help people unplug, both before bed and in the morning. The sunrise alarm is gentle, not jarring — and since I’m a light sleeper, it always does the trick to wake me. And while I didn’t necessarily need white noise to fall asleep, it’s been a big perk to have more than 80 sounds to choose from when a neighbor’s party goes late or my husband starts snoring.

Unlike the previous iteration (the Restore 2), the Restore 3 has new sleep sounds, better audio, and more controls on the device that allow you to advance, pause, or swap content without needing to use your phone (which has an app). I can control the brightness level of the numbers on the clock, dimming them at night, and the bedside light button has been really helpful for when my daughter wakes up in the middle of the night. Plus, the alarm clock itself fits in with my decor.

The app is intuitive to use, and makes it easy to customize both the Rest and Restore 3 for the whole family. I don’t personally use the meditations, sleep stories, or soundscape options (and therefore don’t have a Hatch+ subscription, which provides that), but even without those, I’ve still found it to be a worthwhile swap. (And the Hatch Restore 3 comes with a free trial to Hatch+ — I just never activated it.)

I’m not the only one who likes it — many NBC Select staffers are also fans. “I’ve used the Hatch for about three years and I couldn’t imagine waking up or going to sleep without it,” says NBC Select reporter Zoe Malin. “I love customizing the sound and color of my morning alarm and evening noise machine, and it makes for a more pleasant all around sleep experience. Plus, it looks so nice on my side tablet due to the linen material that it’s wrapped in.”

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Why trust NBC Select?

I’m a writer for NBC Select who’s covered deals and sales for five years. I found the Hatch alarm clock, at its lowest price in at least three months and will continue to monitor its pricing throughout the four-day long sales event.

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Deanna Pai

Deanna Pai is a contributing writer and editor for NBC Select. After graduating from Northwestern University with a B.A. in English Literature, she began her career working on-staff at magazines like Vogue and Cosmopolitan. She covers beauty, wellness and deals for NBC Select. In her downtime, she enjoys short-distance running, solving crossword puzzles and spending time with her husband and baby daughter.