Amazon Prime Day is here, offering discounts on smartwatches during the four-day sale, exclusive to Prime members. You can also find deals on vacuums, gift cards, sneakers and more.
I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a writer for NBC Select, so I know how to find deals that are actually worth buying. I’m also NBC Select's tech reporter - I test smartwatches, smart rings and fitness trackers regularly. I spent weeks combing through thousands of discounts to find the best Prime Day smartwatch deals — each one I recommend below is highly rated and at least matching its lowest price in at least three months. I’ll frequently update this list throughout Prime Day.
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Best Prime Day smartwatch deals
Garmin Forerunner 255
This is the lowest price I’ve seen for this Garmin running watch at 42% off. It has dual-band GPS and up to 14 days of battery life. Many of the brand’s signature features are also available like daily suggested workouts, Garmin Coaching, running dynamics, race day pacing and multisport workouts. It launched in 2022, and while it’s been superseded by 2023’s Forerunner 265 and 2025’s Forerunner 570, both those models are over double the price of this deal.
This is one of the best smartwatches an iPhone owner can get. Its large, square, always-on display is bright and responsive, it can accurately track health, sleep and exercise, it syncs seamlessly with Apple apps and offers notifications, weather, contactless payments and more. You can learn more in my Apple Watch Series 10 review.
The Apple Watch SE is a great deal — it does almost everything the Apple Watch Series 10 and Apple Watch Ultra 2 can do at a fraction of the price. It tracks health, sleep and exercise stats, shows notifications, and can sync with other Apple apps. Just don’t expect the screen to be quite as nice as the brand’s pricier smartwatches.
The Fitbit Charge 6 is one of my favorite fitness trackers for beginners, and it’s matching the lowest price we’ve seen at under $100. It’s slim, lightweight and simple to use. It has basic health, sleep and fitness tracking data that anyone can understand with a few minutes of use. You can learn more in my Fitbit Charge 6 review.
Google Pixel Watch 3
This is my favorite smartwatch for anyone with an Android phone, and it's at its lowest price ever. It has intuitive and in-depth fitness tracking through Fitbit (Google bought the company in 2021), with automatic workout detection and advanced safety tools. New to this model is a brighter screen, two size options, daily readiness scores, custom running tools and more.
Apple Watch Ultra 2
This is Apple’s most premium watch at the best price we’ve seen. It has the brightest screen, most durable materials, and longest battery life of all Apple’s watches (up to 36 hours). Plus it has dual-band GPS that can lead to more accurate data for outdoor walks, runs, hikes and bike rides.
The Garmin Lily series has some of the brand’s thinnest, sleekest watches. The difference between other Lily models and the Lily 2 Active is that it has built-in GPS, which means more accurate stats and pace for outdoor walks and runs. It comes with a silicone band and gets up to nine days of battery life between charges.
Samsung Galaxy Watch 7
Anyone with a Samsung Galaxy phone should consider this latest Samsung Galaxy Watch, as it’s a great companion device that adds health, fitness and sleep tracking to your toolkit. The Watch 7 adds Galaxy AI, sleep apnea detection and more precise heart rate tracking compared to the previous model.
Originally released in 2022, the Venu Sq 2 is a great value for the features, especially if you value long battery life and fitness tracking. It has a 1.4-inch screen, a little smaller than the Apple Watch SE, and gets up to 11 days of battery life. While it doesn’t have many of Garmin’s more advanced fitness features, it still supports over 25 exercise types, Garmin Coach plans, sleep, stress and health tracking.
While the Garmin Fenix 8 is the latest model, this Fenix 7 is steeply discounted and is an excellent smartwatch for anyone seeking premium material design and extra-long battery life. It uses durable materials like sapphire crystal glass on the display and a titanium bezel, plus it has a built-in flashlight and solar charging. It gets up to 22 days of battery life, far more than most competitors.
Best Prime Day smartwatch sales
Here are the best Prime Day smartwatch sales to know about. Keep in mind, not every item from a brand is discounted as described below.
- Up to 32% off Apple Watch
- Up to 42% off Garmin smartwatches
- Up to 37% off Fitbit wearables
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How I found the best Prime Day smartwatch deals
All of my recommendations above are based on previous reviews and reporting I’ve done testing wearables for NBC Select. I also included products the NBC Select staff tested, including Wellness Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I’m a reporter for NBC Select who covers fitness and technology, and I’ve covered deals and sales for years. To round up the best discounts on smartwatches during Prime Day, I found highly rated products at their lowest price in at least three months.
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