Nearly a million Pura scent diffusers were just recalled — here’s why

The brand is offering a free replacement part of the recalled units.
The recalled scent diffusers have a loose part that can be harmful to children.
The recalled scent diffusers have a loose part that can be harmful to children. Pura

Scent is a great way to transform any space. You can light a candle, spritz some perfume or use a scent diffuser to create a pleasant aroma in any room of your house. If a scent diffuser is your go-to, you’ll just want to pay attention to this news: Pura Scents just recalled nearly a million diffusers.

According to the recall alert, the cover on certain models can easily loosen, causing internal magnets to fall out. Read on to find out why this is considered dangerous and what to do if you have an impacted diffuser.

Why were Pura scent diffusers recalled?

Approximately 851,400 Pura 4 Smart Home Fragrance Diffusers were recalled by the U.S. Consumer Product Safety Commission. The impacted units were sold online at Pura, Amazon, Scheel and Target (as well as in store at Target and Scheel) between August 2023 and May 2025.

These diffusers have a detachable cover that contains five magnets. The reason for the recall is that the magnets can come loose and pose an ingestion risk to children and pets. The Consumer Product Safety Commission has received three reports of magnets coming loose, though they have not received any reports of them being ingested.

The recalled diffusers have the following serial number ranges: JX230000001 to JX230801425 and JX240000001 to JX240049959. If you have one of these diffusers, Pura Scents will contact you. You can also contact them to request a replacement cover by heading to their website.

Other scent diffusers to use instead

Perhaps you have one of the impacted diffusers, or have never had a scent diffuser and want to try one. Below, we’ve rounded up a few highly rated diffusers to consider.

Pura makes a smaller diffuser ideal for home offices, bathrooms or hallways. You can adjust the intensity of the scent and set a schedule or timer from the Pura app. In addition to the diffuser, you need to buy a fragrance to place in it, which costs around $15, depending on the scent. One bottle lasts for approximately 30 days, according to the brand.

This highly rated diffuser has seven ambient light modes and four timer settings. It also has an auto-shutoff feature when water levels are low. This set has ten essential oils, including tea tree, lavender and lemongrass.

InnoGear Oil Diffuser

This ceramic diffuser has two misting modes — one diffuses continuously, the other intermittently. You can use any essential oil in the diffuser (just add a few drops to the water) and it has a light that can be used as a nightlight.

Why trust NBC Select?

Bethany Heitman is a contributor at NBC Select and a journalist who regularly covers topics like beauty, home and lifestyle.

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