Amazon Prime Day, aka the biggest sale of the year so far, is officially here. Prime members have four days (yes, four) to shop exclusive discounts across categories, including tech, beauty, home and kitchen, plus take advantage of limited-time promotions like Lightning Deals. And while hundreds of deals are available to shop right now, they’re not all worthwhile — in fact, most aren’t. As shopping editors, we get an advanced preview of the deals, so I spent the past few weeks combing through discounts to find the ones I think are actually worth adding to your cart.

I’ve covered Prime Day for the past six years and in that time, I’ve perfected the deal hunting process. I look for items that are: 20% off or more, highly rated from hundreds of reviews and at its lowest price in at least three months. Every single deal I recommend below meets those qualifications, and I’ll update this list live throughout Prime Day as more drop.

Selected.

Best vacuum deal

Shark NV352 Navigator Lift Away Upright Vacuum

$129.99

$199.99

Amazon

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Best hair care deal

Dyson Airwrap Origin

$399.99

$499.99

Amazon

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Best household essentials deal

Glad Tall Kitchen Drawstring 13-Gallon Trash Bags

$17.99

$23.49

Amazon

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Best Prime Day deals 2025

Stocking up on essentials during Prime Day is one of the best ways to save long-term. These dishwasher detergent pods, which you constantly need to buy more of, are made with Dawn soap to remove grease and other ingredients to break down dried food and residue. You don’t need to pre-rinse your dishes since this detergent is so powerful, according to the brand. There’s 71 pods in a pack.

Once you plug devices like fans, air purifiers and small kitchen appliances into this smart plug, you can control them via the Amazon Alexa app or voice commands. The plug is compact, so it won’t block your second outlet. Using the app, you can set up schedules, timers and routines for your devices.

It’s always a good idea to have extra batteries at home, especially to put in your emergency kit and power kids toys, remotes and flashlights. This pack comes with 32 AA alkaline batteries, which last up to 10 years if they’re unused, according to the brand.

You’ll eventually need more garbage bags, so you might as well buy them on sale. This box comes with 110 13-gallon trash bags, which have two layers for added leak protection and a Febreeze scent.

Out of all the teeth whitening strips we’ve tested, these are our favorite because they’re easy to use and highly effective. Strips are coated in a layer of hydrogen peroxide to remove stains, and they’re flexible, so they mold to the shape of your mouth. There’s 44 strips in the box, which is enough for 22 treatments — 20 are 45-minute standard treatments, and two are 60-minute express treatments.

These are our all-time favorite wireless earbuds for listening to music, taking calls and exercising. You can use them in active noise cancellation to completely block out sounds, transparency mode to hear the world around you or adaptive audio, which automatically swaps between the two depending on your environment. The headphones, which come with four pairs of silicone tips to customize your fit, are water-resistant, according to the brand.

LifeStraw’s personal filter can remove over 99% of bacteria, parasites and microplastics from water, making it ideal to bring with you while camping or hiking, or pack in an emergency kit. The tool can filter up to 1,000 gallons of water before you need to replace it. It has a cap to protect the part you sip from, and a layard so you can put it around your neck.

You can fill 100 of these refillable balloons up in just 60 seconds, according to the brand, and they self-seal, so you don’t need to spend time tying each one individually. You’ll get more than 300 balloons (in a range of bright colors) in this pack. (Note: This is a limited-time Lightning Deal.)

This corded vacuum can clean dirt, pet hair and other messes on all floors in your home. It has a detachable pod and long nozzle, letting you clean hard-to-reach areas like above door frames, on stairs and under furniture. The vacuum is built with a HEPA filter to trap allergens like dust and pollen, and it comes with crevice and upholstery tools.

This rechargeable electric toothbrush has all of the features dentists told us to look for while shopping: a pressure sensor, a two-minute timer and brush head change alert. You can also choose from three cleaning modes. The toothbrush comes with a travel case and two extra brush heads.

The Little Green Machine helps you get stains out of upholstered furniture, carpets, area rugs, car seats and more. It has two 48-ounce tanks to separate cleaning solution from dirty liquid, and the head on the end of its long hose lets you spray cleaner on messes, scrub and suction them. You get a bottle of Bissell’s Oxy Formula with your purchase, as well as a tough stain tool, self-cleaning hose tool and spraying crevice tool.

Once you plug this Fire Stick into your TV’s HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes.

See, hear and speak to visitors with Blink’s Video Doorbell. It runs on AA batteries, has a two-year battery life and doesn’t require wiring, according to the brand. The camera gives you a head-to-toe view when you livestream footage through the Blink app, which also sends you real-time notifications when it detects people at your door.

The Dyson Airwrap simultaneously dries and styles your hair, letting you create curly, wavy and straight styles without causing heat damage, according to Dyson. It comes with three interchangeable attachments: a smoothing dryer, round volumizing brush and long barrel. The Airwrap also has a cool shot button.

Dermatologists we’ve talked to say Differin Gel is one of the best acne treatments. It’s an over-the-counter retinoid made with 0.1% adapalene, and it works best if you apply it to your entire face once daily, according to the brand.

I always keep Liquid I.V. electrolyte powder at home to drink before a long run. The pre-measured, single-serve packets make it easy to add to my water, and after I give it a stir, the powder blends right in. Each serving has 500 grams of sodium. You can buy Liquid I.V. in numerous flavors like lemon lime, tropical punch and strawberry lemonade, plus there’s sugar-free options.

This Kindle gives you 12 weeks of battery life on a single charge, according to the brand, and it’s thin and lightweight, making it easy to travel with. It also has a 7-inch glare-free screen and an adjustable warm light so you can clearly see text in any environment. The e-reader is water-resistant, too — you can use it at the beach, by the pool or in the bath without worrying about splashes.

“I’m a devoted hardcover fan, but I still can’t live without my Kindle,” says NBC Select editor Lindsay Schneider, who’s used a number of Kindle models over the years, courtesy testing samples from Amazon. “It really is impossible to live without once you try it. It makes it a whole lot easier to read on the go and outside. The battery is quite impressive too, I feel like I never have to charge it.”

You’ll wake up with smooth, moisturized lips when you leave this mask on overnight, says NBC Select updates editor Mili Godio. “I use Laneige’s lip mask on days when my lips are super dry and it makes my nighttime routine so much more luxurious,” she says. “My lips feel so soft after I apply it, and I love using the little included spatula.” The lip mask is made with hydrating ingredients like vitamin C, murumuru seed and shea butters, antioxidants and coconut oil.

Track workouts, daily activity, sleep, health metrics like heart rate and more with this smartwatch. It’s water-resistant, so you can swim with it, and it connects to your phone, letting you answer calls and texts. The watch’s battery lasts for about 18 hours when it’s fully charged, and 30 minutes in the included charger gives you about 80% battery, according to Apple.

You can massage Sol De Janiero’s highly rated body cream onto your butt, legs, arms and stomach area to moisturize and tighten skin, according to the brand. The viral scented formula has notes of salted caramel, pistachio and vanilla, and once you run out, you can refill the container instead of throwing it out.

Keurig makes some of our favorite coffee makers, and this one is compact, so it won’t take up much room on your counter. You can brew 8-, 10- or 12-ounces of coffee at a time and remove the 48-ounce water reservoir to refill it.

These limited-time deals are live until stock runs out, so make sure you checkout before they’re gone.

1. 20% off Throne Creatine Powder
2. 40% off the Waterpik Cordless Advanced 2.0 Water Flosser
3. 33% Coway Airmega AP-1512HH(W) True HEPA Air Purifier
4. 36% off the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush

25% off the Levoit LVAC-200 Cordless Vacuum Cleaner

Best overall Prime Day sales

Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.

1. Up to 51% off Apple and Beats tech
2. Up to 44% off Premier Protein shakes and protein powders
3. Up to 45% off Dyson vacuums, air purifiers and hair tools
4. Up to 50% off Away luggage and travel accessories
5. Up to 30% off Elemis skin care
6. Up to 44% off Poppi Prebiotic Soda

1. Up to 55% off Ring doorbells, cameras and alarms
2. Up to 62% off Blink smart home tech
3. Up to 37% off Sony tech
4. Up to 39% off Shokz headphones
5. Up to 33% off Sonos headphones and speakers

1. Up to 29% off Brooks sneakers and running apparel
2. Up to 49% off Orgain protein powder, collagen peptides and more
3. Up to 34% off Celsius Energy and Hydration products
4. Up to 20% off Peloton exercise equipment
5. Up to 34% off Vital Proteins collagen peptides, creamer and more

1. Up to 30% off Laneige skin care
2. Up to 50% off First Aid Beauty skin care
3. Up to 20% off The Ordinary skin and hair care
4. Up to 29% off Ouai hair care
5. Up to 30% off Olaplex hair care
6. Up to 20% off Clean Skin Club towels

1. Up to 45% off Stanley water bottles and tumblers
2. Up to 49% off Our Place cookware and appliances
3. Up to 50% off the Moccamaster 53933 KBGV coffee maker
4. Up to 40% off Breville kitchen appliances
5. Up to 20% off Caraway cookware and bakeware

1. Up to 21% off Canopy filtered showerheads, humidifiers and more
2. Up to 50% off iRobot vacuums and mops
3. Up to 28% off Midea home and kitchen appliances

Best sales at other retailers

1. Target: Shop Target Circle Week through Jul. 12
2. Walmart: Shop the Walmart Deals event through Jul. 13
3. Best Buy: Shop the Black Friday in July sale through Jul. 13
4. Nordstrom: Shop the Nordstrom Anniversary Sale through Aug. 3
5. Ulta: Shop the Big Summer Beauty Sale through Jul. 19
6. Crane & Canopy: Up to 70% off bedding and decor

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are 20% off or more, and highly rated with at least a 4.0-star average rating from hundreds of reviews.

I’m a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what’s included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon’s flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.